Keywords are intrinsically related to search terms words and phrases that people enter into a search engine to find specific information. Most people enter 2 to 5-word phrases in Google to find what they are looking for. Google in turn analyzes all pages in its index and lists the pages which contain those search terms. Each web page usually contains one or two keywords that are repeated more often than others throughout the site. These keywords dictate the theme of a website.
In addition, Google analyzes other sites that contain links to your site. Specifically, Google looks to see if the text of a link (the clickable portion) that points to your site also contain those same keywords.
Page importance is all about links – their quantity, quality, and strength, which we will discuss later on. This part of the algorithm includes Google PageRank (PR).
Google looks for links that point to your site from other websites. Google believes a link from website A to website B is a vote for the importance of website B. In this way, other websites add votes for your website, which in turn helps increase a pages PageRank value on your site. Each page on your site...
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