When it comes to on-page optimization it really does not matter what the page looks like until there is somebody there to see what you have to offer. At that point it does matter what the page looks like with regard to navigation, links and content.
– Finding the page
– On-page navigation
– Links
– Content
Finding your landing page and what is on it are essentially the same thing. The words and links that are attached to this page will determine how many visits you receive. The first heading, or H1, is the crucial element for finding the page, as far as most search engines are concerned. Although there are several elements involved, the H1 heading should use wording that contains the essential elements of what your site is addressing.
Items to consider for your H1 tag
– Include your product of services primary focus while staying away from small words such as and, if or it. If you must use these small words try and put them in quotes.
When possible research the words to be used for popularity and frequency of search use. Sometimes a less popular term will get you a higher ranking than the most...
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