Once your small business has an established website, youll find that the top three search engines (Google, Yahoo, MSN) will provide the bulk of your traffic with Google probably sending you more visitors than all other sources combined. Sure, you can submit to directories and exchange links with other websites, but they will not directly provide much traffic. Now, its probably fair to say that you should focus almost all of your online marketing efforts to ranking well in the most popular search engines. Below, Ill list some tips to help you do just that.
Target Specific Key Phrases
Try to think what keywords a potential customer or client is going to use to search for a business in your industry. Now, take those keywords and make them more into more specific key phrases. For example, if you are a website designer, then you would want to use a key phrase to give your term a geographical focus like: Windsor Ontario website design. Or, if you specialize in small business website design, use: small business website design. You want to stay away from keywords that are too general because they are very competitive terms. If you choose to target website design, youre...
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