In today’s fast-paced culture, convenience is king. Consumers are becoming less satisfied with establishments that offer only one product or service, and “one-stop shopping” venues are gaining popularity for the time and effort they can save.
The convenience trend has changed the face of many types of businesses, and financial services is no exception. In the past, customers visited local bank branches to cash checks and make deposits and were content with these limited services. Today, customers expect more from their banking relationship-they look to their local bank to help them effectively manage all of their financial activities.
Banks of all sizes-from national institutions to community banks-now offer a wide array of financial services and products, including annuities, life insurance and financial planning. Customers can obtain these services in the same convenient location where they have conducted every-day bank transactions for years.
While most banks offer some type of financial planning and investment services, the scope of these programs varies greatly from one institution to the next. Customers should carefully examine...
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