There are a lot of rumors about one-way links, reciprocal links and three-way links on the Internet. Which of these links work best for your business and which links do you need to get higher search engine rankings?
What are one-way links?
A one way link is a simple link from one website to the other. For example, if you link to http://finance.yahoo.com/ and that page doesn’t link back to your website then it’s a one-way link from your site to their site.
What are reciprocal links?
A link is a reciprocal link if you link to a website and that website links back to your website. You send visitors to the other site and the other website sends visitors back to you.
That makes sense because all visitors leave a website sooner or later. You can send your visitors back to search engines or you can send them to affiliates websites that send you traffic in return.
What are three-way links?
Some webmasters believe that reciprocal links don’t help web pages to get higher search engine rankings. That’s why they invented three way links: Website A links to website B, website B links to website C, website C links to...
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