Heres another thought-provoking article:
Written by Chris Cobb
We experienced some excellent and yet incredibly subtle marketing this week – when out for a pre-Christmas dinner, which we combined with a leaving (the country) party for one of our friends.
The restaurant in London is apparently quite well-known, although Id never heard of it, and the service was absolutely superb. For example, wines were recommended according to food selections, and we were never left with an empty bottle!
Anyway, what really stuck in my mind was the subtle difference in the way that questions were being asked by the waiters…
We were asked ‘what vegetables would you like with that?’ and ‘what starter would you like?’
Subtle, but I watched as even my head dropped back down to the menu to choose my vegetables and my starter!
Its completely different to asking ‘would you like.’
You’re being asked to choose, rather than given the option to say yes or no…
Subtle, but very powerful… And you can use this method with your online business as well.
You see, when people are...
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