Online Registration Analytics Tips For Event Planners: Affiliate Programs Don’t

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Online Registration Analytics Tips For Event Planners: Affiliate Programs Don’t Have To Cost You Money

The introduction of analytics programs integrated with online registration systems represents a great leap forward in thinking for the event planning industry. The availability of website statistics for online registration forms will help event planners be more effective marketers of their events. One component of website statistical reporting that will be particularly useful to event planners who host their forms online is URL parameter tracking.

URL parameters are an easy way to pass information from one page to the next. They enable newspaper sites to host many tens of thousands of articles, or ecommerce stores to list thousands of products. Typically, you can spot URL parameters on websites you are browsing by checking for a ‘?’ somewhere in your browser’s address bar.

After the ‘?’ in the URL you will probably see a mess of words, letters and numbers. This alphabet soup consists of each URL parameter and a corresponding parameter value.

For example, when viewing your favorite ecommerce website you might...

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