Online Registration Analytics Tips For Event Planners: Hand Out Cookies!
Most people who’ve spent some time browsing the internet are familiar with the concept of cookies, or have at least heard of the technology. Cookies are a very common element in most websites today. They allow a lot of great things like shopping carts, saved passwords and tracking visitors to a site. But did you know they can also improve the registration process for your event?
It’s not the goal of this article to explain the technical details of what cookies are and how they work; all you really need to understand is that cookies are small files than can be created by web pages. The files are stored on a user’s computer and can be accessed later by the website. Cookies are generally harmless, but like anything (software, cars, guns) when people use them inappropriately, they often get a bad name made for them.
So what does all this mean to meeting planners?
Online registration software packages have recently started to include the ability to track visitors throughout the entire registration process. This is accomplished through the use of harmless...
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