Online Registration Analytics Tips For Event Planners: Improve Your Form With Time To Complete
With the introduction of integrated web analytics reports into online event registration software event professionals now have access to statistics that provide great insight into the way their registration forms (or don’t work!). An important statistic for event professionals to monitor is the average ‘time to complete’ of their form. This telling number provides information on how easy it is for your prospective registrants to interact with your registration process.
So how do you find out what your time to complete is? A few of the leading edge online registration software packages now provide integrated analytics reports with their standard registration package. However, if you don’t currently use a system like this, or are locked into a restrictive contract with another company, then you may be able to implement a free tracking program like Google Analyitcs to help you determine your time to complete. But the easiest way to get this information is to use an event registration company that has already done the work for you to give you the...
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