Online Registration Analytics Tips For Event Planners: Privacy Is Paramount

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Online Registration Analytics Tips For Event Planners: Privacy Is Paramount

For an event professional, building a base of fans that trust you to provide a great experience at every event is crucial to being successful. One easy way to upset your regular attendees and lose their confidence is to violate their privacy. With the advent of internet technology that helps plan events and make their execution more efficient, many privacy concerns have arisen.

Topping the list of privacy concerns associated with doing business on the internet is payment information and personal information. Payment information is sensitive for obvious reasons: an unscrupulous person with access to credit card or banking information is quite dangerous.

But personal information (name, address, mother’s maiden name, etc.) can be equally as dangerous with identity theft being one of the top concerns. It is the fear of losing control of this information which has led many people to oppose various technologies that make life easier on the web, but that might not necessarily be good for personal security.

But what about tracking programs that use cookies?

There has...

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