Many businesses have a website these days, but it is important to remember that merely having a presence on the web does not ensure success in terms of ecommerce. To truly succeed online, you need to market your website as aggressively as you market your products off line and when it comes to website marketing, there are many things that you can do.
One of the most powerful tools offered in terms of website marketing is pay per click advertising. With pay per click advertising, your ad will show up in different places and you will only pay Google when someone uses that ad to come to your site. One of the most popular and most effective places to work with pay per click advertising is to use Google AdWords. AdWords will allow you to select a series of phrases and keywords and when someone searches for those words, a small discreet link to your site will appear on the side bar. This takes advantage of the fact that when people are searching via Google or its partners, they are actively looking for information. Similarly, when people click your link, they are well aware that you are a business; people who research will tend to prefer natural links.
Another type of...
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