So you have your business up and running, you have a small client base and wish to expand. What do you think would be a good idea at this point? Flyers? Media releases? No the answer is much more simple than that. You need to reach the masses without draining your resources and or tuckering yourself out. This is where Opt in lists come in handy.
The idea behind opt in lists, is simple whenever someone comes to your site, you place them on opt in list tag that prompts them to leave an email address. Then this address in turn can be used for promotional and business purposes. This is a very efficient and easy to use marketing strategy, and has definitely paid off for some of the biggest online firms on the planet. This e-mail listing is not solely reserved for clients, it can be used to address employees, investors, suppliers, distributors, resellers, and potential clients alike. In this day and age, it is highly unlikely that a company or even a common person does not have access to an e-mail account. With over 1 billion people globally online this year, you can bet just about all of them have e-mail, of some sort.
Permission based marketing is the way to go, if...
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