Optimising your travel website

| Total Words: 532

The web is literally awash with travel websites. Search on Google for discount air travel and you will find over 32 million websites. Try cheap accommodation and there are over 11 million sites competing for your customers dollar. So how do you make a travel website rank highly on Google and the other search engines.

Broadly speaking, strategy in this space is similar to many physical world markets. You have to choose between being universal and being focused. If you want to be universal, i.e. offer a site which provides airline tickets, hotel and car rental bookings anywhere on earth you have to remember that you are up against some pretty stiff competition. The number one ranked site on Google for discount air travel is Expedia. It has over 5 million back links as measured by www.marketleap.com. The cost of overtaking these mega sites for popular terms like discount air travel is prohibitive. You will never get there. So if you want to be a universal site you must focus on less popular search terms. Look for variants on the popular search terms and try to rank highly against less popular terms. There are still very large numbers of searches done each...

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