Optimization For The Yahoo Search Engine

| Total Words: 673

Most companies today take advantage of the internet as a major marketing and information dissemination tool. To maximize the use of the internet, companies rely on search engine optimization (SEO) to ensure that their websites and web pages muster enough traffic. Although search engine optimization aims to have websites at the top of almost all search engine result pages (SERPs), its quite common to see search engine optimization focusing on major search engines like Google, MSN and Yahoo.

— Giant Search Engines Targeting —

It is hard to do search engine optimization resulting to a good ranking in almost all search engines since every search engine relies on different basis and categories on ranking sites. In other words, different search engines make use of different algorithms to determine every sites importance. Criteria that search engines set for result ranking vary from search engine to search engine. As a result most SEO service providers opt to maximize sites for search engines that can provide the most ideal volume of traffic.

— Google-centric SEO is Short-Sighted SEO —

Most SEOs would basically focus their...

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