So youve built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and youre ready to write your copy. Youve been told that you should use your keywords frequently so that you appear in search results for those words. But what does frequently mean?
How many times should you use your primary keyword? This case study helps answer that question.
Some background on Keyword Density
In order to understand optimum keyword usage, we first need to have some way of measuring keyword frequency. In the Search Engine Optimization (SEO) world, frequency is actually referred to as density. Keyword density is a measure of the number of times your keyword appears on a page expressed as a percentage of the total wordcount of that page. For example, if your page has 100 words, and your keyword phrase appears 5 times, its density is 5%. So when you hear someone say keyword density, thats normally what theyre talking about. (TIP: You can automatically check the keyword density of your page at LiveKeywordAnalysis.com.)
However, there is another, more complex measure of keyword density which takes into account the...
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