You know what an optin is right? You know, that little box that pops up on many sales pages that offers you more information or a free newsletter if you become a registered member or some crap like that. Well it may seem annoying and like a waste of valuable time and space, but let me change your thinking on them right now. It is critical that you know just how effective these little things are in the broader scope of bulk email marketing. They literally will double, triple, or even quadruple your income if you use them appropriately.
So what is the basic idea of the optin? Well you have heard of email marketing where you form a list of people that are interested in your product (or other similar things) enough to learn more but not yet interested in making a purchase. Well the optin tool is what forms this list. Then once the list is formed you send them emails that expose their need or a problem that they may or may not realize they have and offer your product as a solution. It’s sounds crazy and a bit cheesy, I know, but you would be amazed at how effective it is. The lists that you form are also valuable for other selling other products to that subset of...
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