You can make a difference in the world every day, simply by purchasing coffee.
Green Mountain Coffee Roasters of Vermont is introducing Heifer Hope Blend, a new organic coffee whose sales will help improve the lives of small-scale coffee farmers in Guatemala. Forty cents of every bag purchased will be given to Heifer International, a nonprofit organization dedicated to fighting hunger worldwide.
The partnership between Heifer and Green Mountain Coffee Roasters will bring needed assistance to impoverished farmers of the La Voz area in San Juan la Laguna and other communities in Guatemala.
Coffee prices today are so low that many small-scale farmers are unable to make a living growing coffee. With Heifer’s help, the farmers at La Voz will learn to grow certified organic, shade-grown premium coffee. Green Mountain Coffee then will buy the coffee from the farmers at fair-trade prices – a guaranteed wage that is higher than what the farmers would get on the conventional market – and roast and package it as Heifer Hope Blend.
The farmers will earn a premium price and Heifer will extend its work to more poor families.
With the money...