Got knowledge? Got an enthusiastic target market? Then there’s no reason to stick to books, ebooks, audios and videos to convey your expertise. Many more creative options abound, and give you the chance to entice an unsure buyer to make an initial purchase as well as have something appealing for followup sales.
Creative packaging also gives you a significantly better shot at magazine and web publicity. Years ago, for example, I reformatted the contents of an audiotape as a 10-installment seminar on colorful postcards. Entrepreneur Magazine thought it was cute, and ran a little story about my inventive new product, The Procrastinators Penpal, with a photo and my contact information.
For each creative packaging option, Ive provided links for resources or examples.
1. Reminder Cards
Imagine colorful, well-designed cheat sheets that lots of people would find it useful to refer to often, and you have a product. Years ago I repurposed a sidebar from my book Persuading on Paper into a proofreading checklist. I printed it out on one sheet of good quality paper, both sides, laminated it and included it as a component of an information product...