Let us cut to the chase…
To the extent your website is an extension of or supplemental to your brick and mortar operation, it can be and probably is a part time endeavor in comparison to your main business. Note it is relative.
Treat your online presence, however, like the proverbial “red haired step child”, and you might as well not waste your time, money or man power on it. After all, whether generated on the world wide web or on main street from leads generated by your website, your web’s only purpose is to increase name recognition and loyalty and generate and increase revenue.
From your planning stages and business model, to the design of your virtual office, to the selection of key words and ad words, to the selection of an internet host, to your branding, to your promotion strategies, to your monitoring and tracking techniques, to follow up and deal closing – detail, brain storming, and professionalism are key. Your creation must be an entity that makes money, not cost you precious resources.
You need to stop listening to the self declared gurus, and ask yourself the same tough questions you do about your main...
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