Ill bet you thought you knew all about Paul Revere. He was, of course, responsible for inventing the Internetuh, no sorry, wrong turn.
Not that he couldnt have used Internet marketing principles, however, had the Internet been available. Putting an ad up on Google sure would have made life a lot easier than, say, getting captured by the Britishnot to mention a greater impact, as Internet marketing goes.
But, his famous ride to awaken the colonists has historians – but not marketers utterly baffled. Why? Lets see first the problem then how marketing (particularly Internet marketing principles) solves the problem.
Most historians dont understand the 80/20 Rule. Dont get me wrong. A lot of people dont understand the implications of the 80/20 Rule. They dont understand its recursive nature, the 64 4 Rule, the 51.2 -0.8 Rule, Sierpinski Triangles, and so on.
But, its really not necessary to understand all of that, anyway. What you should know is simple: the 80/20 Rule simply means 80% of your results will flow from 20% of your efforts. Thats the simplicity of the 80/20 Rule for Internet marketingor anything else.
Paul Revere...
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