Pay Per Click advertising is highly targeted and results are quantifiable
Pay Per Click (PPC) advertising is the fastest growing segment of online advertising. According to Forbes Magazine, by the year 2008, companies will spend $8 Billion a year on PPC advertising.
No wonder, almost every keyword search, especially related to products and services that are for sale in market, yields host of sponsored links in the top, side and bottom column of all the major search engines. This clearly indicates the growth and popularity of PPC advertising among online marketers.
The growth paired with success is always threatened by increased competition. PPC advertising is no exception. The number of firms offering PPC management services has mushroomed in recent times.
According to a survey by Reprise Media, not only is the PPC advertising market widening for the past three years, the growing interest in PPC advertising has caused a rise in keyword costs of some markets by as much as 25 percent. This means the average cost per click (CPC) rate is also increasing rapidly.
Factors fueling growth of PPC Advertising
PPC advertising is...
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