Pay Per Play – Ppp Advertising – An Internet Gold Mine Or Fools Gold?
Recently, I received an offer for Pay Per Play advertising. If you haven’t heard of it, in a nutshell it is a 5 second audio commercial that will play each time a visitor hits your site. You will get paid for every visitor to your website, 100% conversion with nothing to do and nothing to click. To me, this concept is huge. TV and Radio have been doing this to us for years, whether or not we want to hear an advertisement, it is presented to us. The big corporate giants have been branding themselves this way on TV and radio for a millennium. Sure you can change the channel to avoid an advertisement, but; you have already heard the sponsors message. I get up and leave the room when the commercial stretch comes on during a program I’m watching. I have commented to my wife on numerous occasions that there are way too commercials during my favorite shows.
Pay Per Play is different though; it’s a one shot, 5 second clip. It’s here and then it’s gone. It doesn’t play over and over and there is never more than one. If a major advertiser wants to throw me a...
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