We understand what it means when someone says, “Don’t get your cart before your horse,” but often that’s just what we do when we’re looking for a niche market. We find a product we want to market and then we begin looking for folks to market to.
Instead, the first thing you must do is find a market; a group of people you know something about. Or maybe its a group you want to know something about. Either way, your niche is the people and their needs, wants and desires.
Are you interested in cuddly little pets? Or do your interest run more towards your not so cuddly pets; maybe reptiles. Do you love cars? Maybe you have a Porsche passion. If youre single maybe youre interested in dating or single parent issues. In any case, your first mission is to find a group of people you want to provide services and products for; thats your market.
Next, you must find out what they want. Look up forums, groups, email lists and blogs for your market group and find out the problems they face and the type products or services this market is looking for. You should be a groupie; first to find out what your customer wants and then later to...