Persuasion Techniques

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Some of the best persuasion techniques have been developed from NLP (neuro-linguistic programming) methods. For example, if you hear a person saying, “I see,” a few times, they are probably processing information visually, according to NLP. To influence them then, you would use phrases like, “You can see how…” or you would actually show them things. A more auditory person would be influenced by, “I hear what you’re saying,” and “Listen.”

Notice if they use visual, aural, or kinesthetic words. If you want to convince your spouse to go to the Bahamas, it makes a difference which words you use. “We’ll be feeling that sun on our backs,” is not the same as “We’ll see sunny beaches,” or We’ll listen to the waves at night.” You may use all of these, but one of the three types of words will be more influential for most people.

More Persuasion Techniques

1. Use a person’s name. You have undoubtedly heard salesmen use and abuse this technique. Maybe a statement like “Look Steve, you can see the benefits of this…” just turns you off....

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