“It is the pervading law of all things organic and inorganic, Of all things physical and metaphysical, Of all things human and all things super-human, Of all true manifestations of the head, Of the heart, of the soul, That the life is recognizable in its expression, That form ever follows function. This is the law.” ~Louis Sullivan
As an architect, Louis Sullivan understood the idea that form follows function. Having designed the skyscraper, he was responsible for creating the modern cityscape.
What’s your function? As a salesperson, you want to persuade affluent prospects to buy from you.
If we think back to Sullivan’s credo, it’s easy to comprehend that we can design a form to go along with our function.
this is the same with persuasion. By building models, you’re going to get amazing results.
In rapport, we build the model of the person we’re persuading. We build them and step into their shoes so that we can become them.
Here are some more far out models which will make persuasion even more effective with your affluent prospects.
This is like figuratively stepping into someone...
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