Dynamic database-driven sites have become very popular, and relatively easy to set up and administer, through the use of Content Management Systems (CMS) and PHP server-side scripting. It’s also possible to create a fancy-looking site with little actual content, or automatically generated code that can harm your SEO, such as multiple URLs that display identical content.
Search engines are constantly evolving and adapting in response to changes in the way information is presented on the web. Strategies that were once necessary to ensure inclusion of PHP pages are no longer required.
It was once helpful to generate a static HTML version of a PHP page so that all the “includes” could be indexed. Now search spiders “see” all the content on a PHP page, the same way it is viewed in a browser.
It used to be prudent to avoid dynamic URLs containing “? & =” – now, the search engines list URLs with the dynamic variables. However, it is best to compose them with no more than three variables. Some variable-laden URLs may be listed, but without any accompanying content/description, in the search results… Stay...
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