Podcasting is a great way to build an audience for your thoughts and ideas, not dissimilar to blogging. And another similarity between those two is that the vast majority of them are garbage. Indeed, the percentage of podcast or blogs that are actually worth following is miniscule.
There are two primary reasons for this overwhelming failure. First, the people behind these efforts just dont have very good communication skills. You can read peoples blogs or listen to their podcasts and be disgusted by the amateur level of communication skills being displayed. Whether its poor grammar or nonexistent concept development, most podcasters and bloggers are better off watching TV.
The second problem is that these people dont take the time at the beginning to lay the foundation for a successful platform. As a result, the focus changes regularly and the content doesnt follow any sort of chronology. This article will offer a series of basic steps all podcasters should go through to garner some focus and direction to their efforts.
First things first. You have to decide what information youll be providing. Were all experts at something and you need articulate that to...
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