Pixar’s Joe Ranft’s 2 Rules For Living

| Total Words: 477

Joe Ranft knew how to live. Considered the heart of Pixar’s films his sense of humor and gift for storytelling were legendary throughout the industry and throughout the world. How can you apply his life lessons to promoting yourself, your product, business, service or cause? Storytelling is key along with two others.

1. The journey is the reward.

I want it now. I can’t wait. Hurry, hurry. Show me the money. What do I get? Life will be better tomorrow.

Stop.

What about now? What about doing without knowing what will result, just for the fun of it?

This is what Kathan Brown, a client of mine who is legendary in the print making/etching world and who has worked with such artists as John Cage, Richard Diebenkorn, and Richard Tuttle, writes in the opening of her book, Ink, Paper,Metal, Wood:

“Thirty-three years ago when I founded Crown Point Press I didn’t have a clear plan, but I liked the feel of ink on my hands and the look of it after I’d printed it onto paper using an etching press. I liked working with polished copper, aromatic liquid tar, rosin from pine trees, and wax, heated and rolled out thin...

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