Although it was flattering to receive an invitation to speak on his specialist subject, David Johnson had never presented to a large audience before. He was nervous, not only about the reception his ideas would receive but also about his under-developed presentation skills. The invitation provided him with no help on either topic and asked only for a written version of the talk on disk in advance of the event.
Some seminars are simply a list of guest speakers following one another onto the stage to describe their experiences or to stimulate controversy with a new theory. Other events will invite a single guest speaker to add authority to the subject matter and to give the audience a change of face and a change of pace.
In order to get the best possible performance from your speakers, they need to be cosseted, spoiled and micro-managed. Those with a top reputation in their field will be expensive and in high demand so make your booking really far in advance; twelve months is not uncommon. You may get lucky with a late cancellation but don’t put money on it!
Treat your speakers like the honored guests that they are. Take care of their travel...
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