“Please” & “Thank You” . . . Still The Realtor’s Best Tools
The gurus vary a bit on the exact statistic, but all will tell you: Top salespeople in virtually every industry become that way because they have developed the habit of sending personal, heart-felt “Thank You” cards to their customers. As a result — they get more referrals (a lot more referrals) — and consistently out perform their competitors by as much as 10 to 1.
Most Realtors (and Lenders, Insurance Agents, & Financial Advisors for that matter) know this — but fewer than 5% do it consistently. Fewer still, actually use this simple strategy to ask for referrals.
For these categories particularly, REFERRALS are the lifeblood of their business. In my town (Atlanta), the President of any given networking organization (BNI, Le’ Tip, Power Core, Freedom Builders . . . you name it), is almost always from one of these fields. It’s a good strategy. It works. But that’s just it — It’s one good strategy.
One good strategy — that can easily be 10X more effective by putting a new twist on the...
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