The Plus size fashion industry is going well. Profits have been rolling in for retailers catering to plus size persons. This is because Americas adults are growing not only in number but also in size. The average size is in fact already nearing the plus size, which is size 14. Moreover, customers pay more for plus sizes because they go on sale less often.
More existing clothing lines have added larger sizes to their racks. Some of which are Wal-mart, K-mart and Old Navy.
Retailers have recognized that for the past years there have been few clothing lines that cater to the larger people. The additional sizes have been great for the retailers because of the increased profit. The plus size business is doing well.
Many shops like Liz Clairborne Inc. launched plus size boutiques to expand their market. According to research, plus size women are very loyal to the labels they wear. This is the reason why the plus size market is very much lucrative at the moment.
The thought of being a plus size woman before created social stigma. It was then when fat would equal to ugly. Today, plus sizes are considered sexy, sultry, and stylish.
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