Podcasting is a relatively new form of media. Most individuals consider this the domain of media savvy individuals who are bent on creating content to amuse the masses. However more and more online businesses are seeing this media as a form of marketing and business-to-business connection.
Consider this
* Approximately 10 million podcasts were downloaded in 2006.
* I n 2006, there was a 71 percent increase in downloads in just 6 months.
* An 18-fold increase in usage is projected by 2010.
* $80 million was spent in advertising in 2006 and $300 million is projected by 2010.
* 20 percent-plus of Americans have podcast-capable portable MP3 players.
* Apple’s iPod is Amazon’s Best of 2006 electronic device.
* The Queen of England started podcasting in 2006.
Source: Podgarden.com
Individuals and businesses are discovering podcasts are making it possible to connect in a more direct and personal way with others.
In a business-to-business context the use of podcasting is allowing webinars to take place that assist in the development of new sales procedures and affiliate marketing ideas. Podcasts are even...
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