There can be enormous marketing benefits to podcasting. Podcasting is the ability to download a segment of audio for playback. This audio source can be entertaining or simply educational.
Many individuals will peruse various websites looking for podcasts they would like to listen to. This is a normal and accepted use for podcasting, but the implementation of a Real Simple Syndication (RSS) feed makes it possible to avoid several steps and save time in the process.
When you subscribe to an RSS feed it is possible to have the podcast downloaded to your computer. This process eliminates the need to specifically visit the site and spend the time needed to access a download.
Essentially when you are out golfing or shopping at the mall a new podcast can be published and your RSS feed can access the podcast automatically and download it for you. When you get back from participating in life the podcast is ready for you to enjoy.
The good news is podcasts are portable. You can download the RSS fed podcast to a portable mp3 device and plug it into a compatible car stereo or you can simply use the ear buds on an mp3 player and listen in wherever you...