Should Your Company Be Podcasting? Before we answer that question, let’s take a quick look at what a podcast is. Audio programming isn’t revolutionary.A company called Audible.com has been selling downloadable content like audio books and radio shows for nearly 10 years. Now, thanks to the growing popularity and large storage capacity of Apples iPods, tech experimentalists are considering anew the possibilities of downloadable audio. Now with new, easy-to-use distribution tools and cheaper storage capacity in addition to the millions-sold iPod market, podcasting is going mainstream.
The broadcasting part comes from syndication tools that allow listeners to subscribe to receive automatic downloads of new podcasts in episodes that interest them. People who produce podcasts use something called RSS (Really Simple Syndication) to create subscription feeds. Listeners point their podcatchers toward those feeds and receive their automatic updates. Apples iTunes software has built-in podcatching features, but you can also use other programs, like the free Juice Receiver. These podcatching programs transfer new episodes to your PC. Some software will then even...
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