Poker rules my world

| Total Words: 734

Like an old bottle of whisky, the exceptional interest in poker has become more intense and interesting over the years. Today we see poker seeping into our way of life via every medium imaginable. From televisions, the internet, taxis, magazines, billboards and sponsorship, there is not a single avenue that casinos, and more importantly, online casinos have not used to their fullest advantage in order to capture a new generation of poker players.

But of all the mediums, the online arena has ultimately become pokers greatest ambassador. With a sea of online casinos realising an untapped market of new gamblers waiting to learn and play this game of skill, and poker enthusiasts using blogs to create their own community of like minded people to share their own experiences, online poker has brought an unprecedented synergy to the world of communications resulting in a thriving multibillion dollar industry.

Poker sites, have not only utilised every marketing and advertising tool available at their disposable both online and offline, they are also expanding their promotional strategies to encompass household items such as oven mitts, aprons or coasters for example as...

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