There is nothing more frustrating for a web designer or a website owner than spending an excessive amount of time tweaking his website to optimize its page ranking and then realizing that search engines are bypassing it, for reasons unknown. The problem is that many people are operating off flawed misconceptions about search engine optimization (SEO) techniques rather than optimizing their web pages, they may actually be harming it.
If you believe that you are in this situation, take a deep breath and calmly review your techniques and approaches and consider whether you have fallen into any of the following SEO fallacies and myths.
— Invisible Text and Meta-Tags —
As a standard practice, web masters include their sites key words or phrases in their meta tags, and stop there, believing that this is all that needs to be done. It isnt.
If you wish to increase your pages relevance to search engine queries, the keywords must be incorporated into your sites contents as well. Admittedly, search engines can see these hidden words and codes and do factor these in when ranking your page. Bear in mind, however, that search engines consider...
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