There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people and generally communicate to existing or potential clients.
It isnt a fact that registers easily and it almost takes faith to follow this dictum until you have seen it work over and over in all sorts of different businesses and organizations (as I have).
This law transcends market conditions, the activities of your competition, acts of terrorism, time of year, the alignment of Mars with Jupiter and all the million and one explanations we frequently fall back on when business is slow. All these conditions may be present but there is still a way to rise above them: just promote more heavily and frequently and business will start to pick up again. It never fails.
Its almost a natural instinct when times get a little tight or business is slow to cut down on expenditure. You hear people talking about tightening their belts. Too often the first expenditure companies...
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