What do successful cataloguers do when they market?
There is a secret, or so it seems, in the catalogue industry that has not gotten out of the bag yet. Why is it a secret? It is probably not intended to be that way, but it just happens to remain a little-known datum. So, whats the secret, you ask!?!?
Successful cataloguers use postcards to market.
You may wonder how they can possibly sell their wares with something as miniscule as a postcard.
Simply and easily. Postcards work because they are inexpensive and they get the attention of the prospective buyer who might like to shop in their particular catalogue. Many big catalogue companies do it JC Penny, Spiegel, Brighton they all use postcards.
First off, why send out an expensive-to-produce-and-mail catalogue before you KNOW FOR SURE that the recipient will even open it – let alone order something?
Plus, postcards can lead your prospect to your website where they may just place an order; – you may not even need to send them an expensive catalogue at all to get that first order.
But even for the non-internet users, you will get their attention and they’ll call...
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