All of us buying domain names for several years now can share a few stories on the satisfactory return on investment that weve had. Nevertheless, when considering investing in more domains (or simply holding to the ones you already own) there are some factors to evaluate on the durability and appreciation of those assets. The following are potential domain investing scenarios where the asset could depreciate in value:
* Internet market consolidation – In a mature Internet market consolidated into a few dominant leaders, there is a possibility of encapsulating the user (think of AOL) into a user experience controlled by the roles set out by those leaders. In this scenario, users could be led to a new form of browsing dominated mostly by proprietary keywords owned by influential players.
* Excess domain supply – Opposite to an Internet market consolidation, in the event of an open Internet with relaxed domain extension creation protocols (read ICANN) the market could become saturated with domain extensions. In this scenario domain supply goes ad infinitum. When users have the availability and Internet knowledge to browse through .whatever, then...
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