When you are looking to get the word out about your business you might be considering Pay Per Click (PPC) advertising.
While I recommend adopting long-term strategies utilizing Search Engine Optimization (SEO) strategies, the use of PPC advertising and email marketing are ways to get the message to more people in the short-term.
If you have a limited budget you might want to spend quality time learning how to develop an effective PPC advertisement (think laser focused). Again, if money is a prime consideration you can work at bidding on keyword terms that command a smaller price per click.
For instance if you sell military surplus items you might consider a serve term like woodland camo or digital pattern backpack as opposed to military surplus.
It is possible to find some bargains in search terms, but it wont likely be with the most obvious search terms. Many PPC users may start their campaigns with the most obvious choice and have to stop advertising sooner than expected, pay a significant amount for a much smaller return on investment (ROI), or find alternative keywords that are less expensive
Some of the more prominent PPC advertising...