PPC And The Game Of Monopoly

| Total Words: 505

The role of Pay Per Click (PPC) advertising does have a history that is worth sharing. In the beginning it was relatively inexpensive to have laser-focused advertising in a PPC model that not only delivered potential customers to your site, but could be had for a relatively small amount of capital. Affordability was a hallmark of the early days of PPC advertising and many site owners viewed the method as a goldmine in positive advertising.

PPC advertising that could be purchased for less than a quarter a click can now cost at least ten times that much.

Add to this scenario a significant amount of click fraud (a scenario where individuals intentionally click on PPC advertising to drain the advertising budget for a competing business these individuals have no intention of making a purchase from any PPC advertising they click) and you have a situation where there are becoming fewer methods that are actually working to make PPC a desirable method of online advertising.

If your business is already doing well through solid Search Engine Optimization (SEO) methods then the use of PPC can simply be a way to show your results in the search engine first in many...

To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...

Recommended Products You Might Like

Offline Marketer PLR Ebook With Video

Price: $7.97
Download Now

Teespring Mastery Resale Rights Video

Price: $2.97
Download Now

The Law Of Attraction In Action MRR Ebook

Price: $1.97
Download Now