Preparing For The Holiday Season Now – Christmas In July?
Christmas comes a little early every year for the online retailer June or July to be exact. If youre just starting to prepare now for this years holiday selling season, youre none too early. Most people think the holiday buying craze starts the day after Thanksgiving, but the truth is it starts in September and tops out in November. So now is the time to get ready for the busiest selling season of the year.
Enhancing Your Product Line
Start thinking about your product sourcing. Your wholesalers should be sending you product sheets and catalog inserts with new products and prices. Because suppliers make their money anticipating trends, theyre a good place to see whats new in your market and find complementary products to accentuate your existing line.
Before you decide to add an item to your line-up, do your homework. Look at other stores and auctions to see what kind of demand is there. See how much competition you have in that market and if theres enough room for you to make a good profit. Suggests Matt Hedges, customer service manager of product-sourcing leader...
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