Your job as a presentation designer is to make ideas into visual images. For your presentations to work, the visual images must convey exactly what you want to say and require the least possible effort on the part of your audience to get it. The difference between a visual that works and one that fails is good design.
To appreciate of how good design adds to the quality of our lives, it helps to look at some examples of truly bad design that we all deal with on an everyday basis. Bad design abounds, and everyday our lives are a little less pleasant for it.
The really unfortunate thing about poorly designed objects is that countless unpleasant times might have been spared if only the designer had thought through his or her approach a little more thoroughly. The line between good and bad design is often fine. It can be no more than positioning a button in a spot not easily accessed by mistake; a label placed where it could actually be seen before the wrong action is taken; a multi-step process where you dont have to get to step seven before you realize you did step three wrong; or a lever or handle shaped more like the movement it wants you to make.
When you...
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