Did you know that 98% of journalists go online daily (source: white paper released by Expansion Plus Inc. Here’s the breakdown of what theyre doing while theyre on the Net:
92% article research
81% searching online for stories and information related to piece they’re currently working on
76% to find new sources and/or experts
73% to find press releases
If you’re crafting a press release to fax or email to the media stop! This is a colossal waste of your time. Why? Because the old way of doing press releases no longer works. Press releases, the old way, are useless. And here’s another tidbit: by posting your release online you can circumvent: gatekeepers, spam filters, or your press release disappearing in the glut of emails a reporter or producer gets each day.
A recent study indicated that over 70% of Americans get their news content online, so not only are reporters online, but consumers are too. This has made online press releases very attractive to media professionals and authors. A few years ago you could almost guarantee a media person would call you if you posted your release in an online newsroom like...
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