Press Releases: Mom-marketing Finesse

| Total Words: 300

Welcome to Mom-preneur Colorado! Says the sign out front. Moms from everywhere gather in the great state of Colorado for you guessed it a seminar for moms who run their own businesses. From selling candles to selling Avon, coaching high end professionals in their careers to leveling the playing field for marketers everywhere these moms rock.

A press release starting with the preceding paragraph speaks volumes to Mom-preneurs everywhere, drawing them in, getting their attention, and building anticipation for a coming event. The missing details wont be obvious until moms exit security at Denver International Airport. Just any random driver sitting on the front of his limo wont know where Mom-preneur Colorado is being held if you dont have the details in your packet.

Any press release should include motivating factors to bring in the clients for a quick look-see and registration for whatever your business is releasing. But leaving out essential information might be deadly to the purpose of your press release.

Essential information includes:

1.Who
2.What
3.Where
4.When
5.Why

The five Ws every reporter learns right out...

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