If you are a loan officer or mortgage broker on the market for internet mortgage leads, than many things will be of importance to you, including the cost of the lead.
When researching mortgage lead companies, a clear indication of the quality of the lead you will be receiving should be in the pricing.
For instance, if you take $100.00 and invest it in a lead company in order to receive 50 leads, you can safely assume that the leads you receive will be very old and recycled time and time again to other lead companies and countless loan officers.
On the other hand, if you take that same $100.00 and invest it in a lead company in order to receive anywhere from three to six leads, you can than safely assume that the quality of these leads are very good. These types of leads are known as real time, or fresh leads.
When it comes to pricing and quality of leads, make sure you do your research. Be sure to speak with someone in the customer service department and find out the details of the type of leads they sell, and where they are obtaining these leads from.
If you decide to buy your leads in real time, and you are paying a good price for them,...
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