Print On Demand versus Short Run Printing

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Print on demand is a new way printing technology that makes the production of a certain very low print runs possible. The ultimate in print on demand is the production of one copy at a time. This is only possible using new digital printing techniques. Unlike the so called short run printing, it defines traditional printing in small numbers for a very limited stockholding; while on demand printing enables the printing as a specific response to a customer order, thus, on demand prints will never go into stock.

As a formal definition of print on demand and short run printing is that print on demand is a fairly recent technology that uses digital printing techniques to produce standard print books in a rapid and cost-effective process. While short run printing is a traditional way of printing for just what its name imply – a short print run. It means that in traditional printing, the more quantity you print in one run, the cheaper the cost of each unit.

The advantage and disadvantage of print on demand: The main advantage of print on demand is that the cost of printing does not occur first. Therefore, the initial cost of inventory is only the cost of setting...

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