All firms need to build a strong brand in order to effectively compete. A strong brand distinguishes one firm from another and allows individual messages that express the strength of the company,product and service offerings. A strong brand shows how your offering is different and should clearly express features and benefits that appeal to the marketplace. Those firms that make a clear statement about the strengths of their respective brands generally enjoy greater success in the marketplace.
A strong brand will achieve a number of results. The brand will identify the products or services offered and will define the quality of these offering in the marketplace. In addition the core values of the product and firm should be evident and the mission and specialty of the company should be clearly expressed. The net result of brand creation should be an expression of the personality and character of the firm and an expression of the quality of the product offering.
Branding includes Products and Services:
Branding is not limited to products alone and service firms are often aggressive branders.Successful service providers are those that identify a need in the...
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