Private Label Vitamins Why Pay Top Dollar For Generic Supplements?
Todays vitamin supplement industry is one of fierce competition between distributors and retailers. Numerous companies promise to bring consumers the best supplements money can buy, and often make claims of superior product components and exclusive raw material sources.
And yet the majority of vitamin supplement providers are buying their products wholesale from the same manufacturers.
Its true. Major retailers like GNC and Vitamin World rely almost exclusively on private label production companies to manufacture and package their supplements for them.
The same is true of direct marketing companies that use independent sales representatives and multi-level affiliate networks to distribute their over-priced vitamin products. This is especially ironic, since this type of retail model often places a strong emphasis on concepts like unique formulas and patented processing techniques in an effort to justify their high markups.
Manufacturers like Randal Nutritional Products and Vitarich Laboratories produce and package nearly one third of all brand name vitamins supplements sold in...