Think of catalogs as more than the appetizer of your business. Think of it as the main course.
Every customer who gets hold of your catalog would want to know everything. From product specifications to prices, they would cram for information. This is why your catalog should be complete with the information your target customers would want to know. But information alone is not enough, there should be images included to give the customer an idea of what the products look like. To get quality product photos you have to consider several factors such as the camera that you will use, the use of lights and the printing process. Digital cameras are always a good choice. Aside from convenience and control in use, it also has long term cost savings. Digital cameras are also more flexible with lighting. When you are able to get hold of a good digital camera you will get excellent and professional photos that will look great in your catalog.
When taking the picture always make the product as the focal point. As much as possible avoid taking group pictures because they are less favorable and saleable than products pictured individually. When you are soliciting the help of a...
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